| | | | | | Wow! The response to last week's guide on creating your own custom GPT was incredible. Your enthusiasm has us fired up! 🔥 | What's on today's agenda? How to create engaging, high-quality marketing videos on a budget — no fancy equipment or editing skills required. |
| |
| | |
| | | | | 💡 Step-by-Step Guide | Create Engaging Marketing Videos On A Budget | Create dynamic video ads or social posts in mere minutes — even if you've never edited a video before. By instantly transforming your existing product pages or images into engaging videos, AI-powered video tools like Canva, Pictory, and HeyGen help you: | | | | Best for beginners & creating videos from images | Pricing | Free plan (with limitations for video creation) $15/month or $120/year for 1 user $10/month or $100/year per user Custom enterprise pricing
| Steps | Login to Canva & select 'Create a design' (top left) On the left-side panel, select 'video' Choose your preferred video dimensions (e.g., landscape or square) Under 'Design' (left panel), select 'Generate videos instantly' Upload or select a varied selection of 3-10 product images (e.g., close-ups & lifestyle shots) Enter a short prompt (e.g., 'luxury bedding highlight' or 'modern duvet showcase') Customize the generated video (e.g., tweak colors & fonts to match or brand identity, add slides to include more images & text, or apply animations by clicking on images or text) Export your video in your desired output format (e.g., MP4 or GIF)
| | 💡 Pro tip: If you're creating a video for a website, use 1920×1080. Most social platforms recommend 1080×1920. |
|
| | | | Best for intermediate users needing more robust features & converting web pages into videos | If you have a website or blog already loaded with product images and descriptions, Pictory can automatically convert this content into voice-narrated clips or captioned slides. | Pricing | | Steps | Create a free trial account or upgrade to a paid plan for advanced features Decide whether yo use photos or a URL to create your video. If using images, upload a batch of varied product photos If using a URL, paste your product page link
Review & refine the script Review the generated video (e.g., ensure there's no text overlays blocking important parts of your images) If needed, edit the generated video (e.g., add or remove scenes/transitions or insert background music) Download the video in your desired resolution
| | 💡 Pro Tip: Always proofread an auto-generated script. It may need a few edits, or you may want to add in CTAs or make some brand-specific tweaks. |
|
| | | | Best for an all-in-one, automated approach complete with AI avatars | Pricing | Create 3 videos per month for free $29-$49/month or $288-$468/year Custom enterprise pricing
| 💡 Pro Tip: Want to clone yourself for an ultra-personal avatar? Get a paid plan! |
|
| Steps | Open HeyGen & select 'Labs" (bottom of left-side panel) Select 'URL to Video' & paste a link to your product listing (this can be from your own website or an online store like Shopify or Etsy) Review or, if needed, edit the product name & description, change your logo, & add or remove product images then select 'Next' Select either: Select a template, avatar, & music Toggle on captions, if desired Click 'Submit' (top right) Review the generated video to (e.g., catch oversights & ensure you like the pacing & transitions) Export your video in your preferred resolution
| | 💡 Pro Tip: Enable automated captioning for enhance accessibility and to improve engagement on mute-friendly platforms like LinkedIn or Instagram. |
|
| | ⏭️ What's Next | Keep your suggestions coming! Reply to this email with any ideas you have for a future step-by-step guide. We'll be sharing another one next Tuesday. |
| |
| | |
| | | | | | Get your AI tool, agency, or service in front of 200k+ AI enthusiasts 🤝 | |
|
|
| |
| | |
| | | | | 💫 Level Up | Unlock Your Marketing Videos' Full Potential | While the guide above gave you a solid start in transforming your marketing with AI video tools, there's so much more to creating truly captivating, high-converting videos. Our full Skill Leap Complete Pictory AI Course can help! | | In this 19-lesson course, you'll learn how to: | Effectively storyboard Target the right audiences Optimize videos for social media & educational content Connect AI video tools to your social media channels And much more
| |
| |
| | |
| |
|
No hay comentarios:
Publicar un comentario