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Two competitors in your space just published the same blog post. Different companies, different products, near-identical copy. |
Neither one copied the other. They both used the same AI the same lazy way. |
Here's how to build something they can't copy, a reusable Claude skill that writes in your voice, every time 👇 |
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How We Used Claude to Build a Reusable Skill for Our Brand Voice |
How we got Claude to interview us & build our own 'voice skill,' so every piece of marketing sounds like us without the re-briefing. One solo marketer answered a handful of questions, and Claude turned the answers into a reusable skill that writes on-brand copy on command. |
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Why Claude Works For This |
Let Claude do the building while you just answer questions: |
✅ Captures your voice once, from writing you already have
✅ Clones in seconds when you need a new version for a new audience
✅ Triggers automatically so you never re-explain yourself
✅ Compounds as you refine it, getting sharper with every use |
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How We Did It |
A Claude skill is just a saved set of instructions Claude follows on command, like a recipe it cooks from every time. The easy way to build one isn't to write it yourself. It's to have Claude interview you and write it for you. |
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1. Gather 3 to 5 pieces of your best writing for Claude |
Pull copy you're proud of: a few emails, a landing page, a couple of posts. Real, shipped work beats anything written to impress. Upload those it into a new Claude chat. |
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2. Tell Claude to interview you, then build the skill |
Use this prompt: |
'I want to build a reusable skill that captures my marketing voice. Study these samples, then interview me by asking questions to nail down my tone, the angles I take, the claims I won't make, and what I want you to avoid. When you have enough, write the finished skill for me.’ |
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Claude takes it from there. |
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3. Answer the questions honestly |
Claude will ask things you'd never think to write down: how formal you get, words you hate, the take you have that nobody else does. |
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One question at a time keeps it painless. |
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💫 Level Up |
The Marketing Funnel Is Broken. Here's the fix. |
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HubSpot CMO Kipp Bodnar and SVP of Agentic GTM and Systems Kieran Flanagan, are the leaders behind HubSpot's growth engine. They’ve spent years watching AI gut the funnel they helped popularize. So they stress-tested a replacement on HubSpot's own org — hundreds of marketers, billions in pipeline — before publishing a word. The result is Loop, a four-stage marketing system built for a world where content is commoditized and AI runs the top of the funnel. Pre-order at loopmarketingbook.com and unlock five limited time bonuses including an AI prompt library and early chapter access. |
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Key Takeaways: |
The Loop framework: A four-stage system engineered specifically for AI-era marketing where traditional funnels are struggling. Battle-tested at scale: Every concept was pressure-tested on HubSpot's real org before it made the book. AI prompt library bonus: Pre-order unlocks a curated library of prompts built around the Loop methodology. Early chapter access: Start applying the framework before the official release date. Custom Claude Skill: A Loop-specific Claude Skill ships with pre-orders, so you can run the system inside AI.
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4. Save what Claude hands back as a skill |
When Claude delivers the finished instructions, save the new skill. Now it's a tool you reuse, not a chat you'll lose. |
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(This is the move that saves the real hours, you answer questions once & never re-brief Claude again.) |
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5. Have Claude clone it for each audience |
Ask it to spin up a variant: a newsletter voice, an investor voice, a sales voice. Same backbone, different edge. You get a small library instead of one prompt you keep editing. |
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6. Run it on a real task |
Ask Claude to write something new and watch it match your voice on the first pass. Compare it to a version without the skill. |
One sounds like you, one sounds like a prompt. |
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Other Use Cases |
🧑💼 Founders: hold one voice across every channel as you hand writing to other people |
📣 Marketing: onboard freelancers with a shared skill instead of a 30-minute call
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🛟 Support: shape reply templates that sound human & on-brand, not robotic
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💼 Sales: build an outreach skill that reads like a person, not a sequence
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✍️ Creators: protect the voice that built your audience as you scale your output
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💡Bonus Pro Tips |
Set it to trigger on its own: in your skill or Project instructions, add a line telling Claude to apply your voice skill automatically any time you ask for copy, so on-brand writing becomes the default & you never have to remember to ask |
Let Claude interview you for other skills too: the same 'interview me, then build it' trick works for a research skill, an email skill, a repurposing skill, anything you do the same way each week |
Refresh it once a quarter: your voice evolves, so feed Claude newer samples & have it update the skill to keep it current as your output grows |
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⏭️ What’s Next |
That's one skill down. Once you have a system that does your thinking for you, it's hard to go back to retyping the same brief every week. |
We'll be back next week with another way to put AI to work. Want to keep building in the meantime? Skill Leap's free courses are a good place to start. |
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